As a business, we’re often tasked by different clients to find ways we could integrate PHP RSS Reader into their strategy.
One of our biggest private clients whose in the business of real estate, wanted to increase traffic to their real estate site and wondered how we here at PHP RSS Reader could help.
Our solution was to provide a news aggregation website for the area surrounding the realtor’s interests. For confidentiality reasons, we won’t be disclosing the clients area of business, so for example purposes, we’re going to use Arizona.
The client registered a relevant local area domain name, for example: http://www.latestarizonanews.com/ (which is currently an untapped opportunity waiting for someone to exploit).
Because of the keyword relevancy of the domain, search engine rankings were both easier to achieve and the traffic coming through from searches alone with no advertising were very impressive.
Since that time the site has become well known within the area and is used repeatedly by people living in the area.
How did the client benefit?
The client was able to advertise properties on the site to a large number of visitors that lived in the local area. People who continuously used the site to find out local news and so were also interested in local properties.
An unexpected knock-on effect from this was that it wasn’t just the users of the site that became aware of the property’s being listed, but their was a ‘word of mouth’ effect. Because of this extra exposure to the target market, sales for the client have rapidly increased.
Does your local area have a news aggregation website setup?
If not, then you could be missing out on a valuable opportunity, read more about PHP RSS Reader on the website, click here.